Grow your generator installation pipeline
Generator Handbook publishes independent guides for standby generator owners. Readers who want installation work done ask us to put them in touch with a professional. We are starting a small, manually operated pilot to route those requests to installers area by area.
We are being deliberately plain about the stage this is at: there is no contractor network yet, and no lead-volume promise. We are looking for a first set of installers to run a real pilot with.
Who this is for
- Generator installers appropriately licensed for the work where they operate.
- Electrical contractors who take on standby generator installations.
- Generator dealers with their own installation capacity.
- Firms that can contact a new homeowner inquiry quickly, usually the same business day.
Licensing and permit requirements vary by state and locality. You are responsible for holding whatever your jurisdiction requires; we do not assess that for you.
What we provide
- Homeowner-initiated inquiries — nobody is cold-called into the form.
- The location and project details the homeowner gave us, passed on as submitted.
- Manual routing during the pilot: a person reviews each request before sending it.
- A direct line to us when a lead is wrong, so routing improves instead of repeating.
What we do not provide: guaranteed volume, guaranteed exclusivity, pre-qualified budgets, or any promise about how many requests will close.
The initial pilot
The first arrangement in any area is a local pilot. We agree a territory, what counts as an acceptable lead, how fast you will respond, how leads reach you, and the commercial terms — then we run it and look at the results together.
Commercial terms are agreed per contractor rather than published as a fixed rate, because the right structure depends on your territory, your capacity, and whether you want exclusivity. Tell us what you already pay for lead generation and what a job is worth to you, and we will tell you straight whether we can work at that number.
What an accepted lead means
Before a pilot starts we agree in writing what you are actually paying for. Our starting definition:
- An identifiable homeowner, not an anonymous or obviously fake submission.
- A property inside the service area you gave us.
- Contact details that work.
- A generator need you actually cover.
- A request the homeowner initiated themselves.
- Not a duplicate of a request we already sent you inside the agreed window.
Final terms are agreed directly with you before any lead is billable.
What we need from you
- The ZIP codes or counties you actively serve.
- How many additional installations you could take each month.
- Which generator brands you install.
- Licensing and insurance information appropriate to where you work.
- A response-time commitment for new inquiries.
- A named contact person.
- Agreement on a lead-dispute window.
- Willingness to tell us what happened to each lead, so we can improve routing.
How it works
- You apply with your territory and capacity.
- We review coverage and fit against the request activity we actually see.
- A short call to agree acceptance rules, response time and commercial terms.
- We write the pilot terms down so both sides are working from the same definition.
- Leads are delivered manually as they come in.
- We review outcomes together and adjust — or stop, if it is not working.
More detail on each step is on the how it works page.
Questions contractors ask
Is lead volume guaranteed?
No. This is an early, manually operated pilot. We will not quote you a monthly lead number, because we cannot honestly promise one. Volume depends on traffic in your area and on how many requests match your service territory.
Are leads exclusive?
Only if your written pilot terms say so. The default is non-exclusive. Exclusivity in a defined territory is something we can discuss, and it changes the commercial terms.
Are homeowners pre-sold?
No. They are homeowners who read our guides and asked to be put in touch with an installer. They have not been quoted a price, promised a timeline, or told who will contact them. You are having the first sales conversation, not closing a warmed-up deal.
How are leads delivered?
Initially by email or phone, routed by hand. There is no portal and no automated bidding. During the pilot a person reviews each request before it is sent to you.
What counts as an accepted lead?
The working definition: an identifiable homeowner in your service area, with working contact details, asking about generator work you actually do, who contacted us themselves, and who is not a duplicate of a request we already sent you. Exact criteria are agreed in writing before the pilot starts.
What happens if the contact information is bad?
Tell us inside the dispute window agreed in your pilot terms and it is not billable. We would rather fix a routing problem than argue about one lead.
Can I pause?
Yes. Tell us and we stop sending. Capacity changes with weather, staffing and backlog, and a lead you cannot service is worth nothing to either of us.
Which areas are available?
We are opening areas one at a time rather than claiming national coverage. Tell us the ZIP codes or counties you serve and we will tell you honestly what request activity we see there.
Is this the same as Angi or HomeAdvisor?
No, and it is much smaller. Those are large automated marketplaces that sell a lead to several contractors at once. This is a manual pilot: a person reviews each request, routes it deliberately, and follows up on the outcome. We are not making claims about how those companies operate — we are describing what we do.